IN-DEPTH

FEATURE | Why is Hermès Collaborating with a "Mushroom" Company Fou...

Calfskin or “Reishi Fine Mycelium" leather on Hermès bags, which do you think is more precious? In the middle of this month, French luxury group Hermès announced that it will launch a sustainable Victoria travel bag. This travel bag is no longer made of ra ...

From Prada to Loro Piana, the Latest Trends in Down Jackets Are All...

The down jackets of various brands have become a highlight at Milan Fashion Week 2021-2022 Autumn and Winter. These brands are revisiting the oversize fluffy jackets of the 1980s and the cocoon-shaped silhouettes of the 1990s to enhance their practicality. ...

Ten keywords in 2020 and six important trends in China

Affected by COVID-19, the global personal luxury goods market has shrunk for the first time since 2009, but the Chinese market has become the only bright spot. Luxe.CO Intelligence found in its recently-released “Luxury Consumption in China: a 2020 White P ...

SkinCeuticals: Concentration is the way to success of a professiona...

After the epidemic, consumers' demand for skin health upgrade has created a new growth space and huge opportunities for the skincare market. Major brands have formulated more accurate market plans. In the fierce competition, SkinCeuticals, a professional a ...

Coming of Age - Bulgari In-Depth Dialogue with Generation Z

The Roman film city Cinecittà, known as the "Hollywood on the Tiber", not only gave birth to "Cleopatra", "Roman Holiday", "Sweet Life" and other film history masterpieces, it also made the BVLGARI jewelry famous at both home and abroad. Bulgari, an Italia ...

In-Depth｜Why These Japanese Fashion Brands Retreated from China?

The Japanese fashion group, Stripe International, withdrew from the Chinese market on June 30, and all the online and offline sales channels of its seven brands, including Earth Music & Ecology, E Hyphen World Gallery, and Samansa Mos2, were closed. Ea ...

In-Depth｜Why Can't COVID-19 Stop Perfume Brands from Opening Store...

More and more independent stores are selling a single perfume brand in many high-end shopping malls. The opening of international perfume brands in China has not slowed down, even with the impact of COVID-19. Luxe.CO recently visited the Shanghai Internati ...

Go Virtual! CHAUMET's Tipping Point in China

The world-renowned French jewelry and watch designer, CHAUMET, which was established in 1780 and entered the Chinese market 13 years ago, is ushering in an important "tipping point" for its next development which involves presenting the brand’s historical ...

A Close Look at the Chinese Designer Brand Business After the Epidemic

With the Covid-19 epidemic well under control in China, the official trade platform of Shanghai Fashion Week, the MODE Shanghai Apparel Trade Fair (hereinafter referred to as the "MODE Trade Fair"), officially opened its doors on April 27. As the leading e ...

Fashion After The Outbreak: A Special Report From Shanghai

With the gradual stabilization of the COVID-19 epidemic in China, several fashion trade shows such as Not showroom, Showroom Shanghai (时堂),  Ontimeshow, and Tube Showroom (trade shows in Shanghai Fashion Week), all gradually resumed operations in April. ...

IN-DEPTH | How Can The Fashion Industry Pass This Unprecedented "St...

In the financial industry, "stress tests" are often used to measure the performance of financial institutions or asset portfolios under pressure to see if they are sufficiently resilient. These tests have become increasingly important for financial institu ...

Dialogue Should Not Be Limited: Prada Launches “Possible Conversati...

The Italian fashion brand Prada is kicking off a new Instagram live streaming project entitled “Possible Conversations”, which consists of a series of live digital talks in which culture, fashion, art and life are explored by practitioners, experts, direct ...

INSIGHT | How Do Chinese Fashion Companies Help The Covid-19 Epidem...

Since the outbreak of Covid-19 in January 2020, Luxe.Co has been closely following events and reporting on corporate responsibility and the ability of enterprises to cope in times of crisis. It was found that a number of Chinese fashion enterprises assiste ...

IN-DEPTH | What We Can Learn From Louis Vuitton and Nike’s First Li...

At 8pm on March 26, Louis Vuitton and Nike launched live streams on Little Red Book and Taobao, respectively. It is reported that more than 15,000 people watched Louis Vuitton's live stream, and fans of the brands on Little Red Book increased by 10% after ...

From “Purveyor to the Court” to Chinese E-commerce: Belgian Fine Le...

As a classic European luxury brand with a history of over 190 years and the title of “Purveyor to the Court” since 1883, Delvaux, however, has recently completed its first shocking action in e-commerce in China. But why chose China to do such an attempt? I ...

How Does International Design Talent Contribute to the Brilliance o...

The continuous improvement of design is the most important factor in the development of fashion brands. During the journey of any Chinese brand’s growth, it is paramount that energy is focused on how to improve the design strength of the team, how to use g ...

FEATURE | 3 marketing types of brands in China: Volcano, Candle and...

Finding a spokesperson for a brand is a rather traditional marketing technique. It is never easy for a brand to find the right spokesperson at the right time. Before looking for a spokesperson, the brand should first define its own position and ask itself: ...

Feature | Why BVLGARI Exhibition In Chengdu Attracted 870,000 Visi...

When the 118-day Bvlgari SerpentiForm exhibition officially closed in Chengdu on August 25, exclusive data showed that it had attracted 50,000 visitors in just five days since it had officially been opened to the public (for free) on April 30. At closing, ...

FEATURE | It Is Time for Brands and Spokespeople to Break the Circle

A spokesperson is an authentic human representation of a brand, who can connect with the audience in a unique and meaningful way. This is a critical role that can be very difficult to perform well. Combining dazzling young celebrities with a huge fan base ...

INSIGHT | Why Is So Hard to Understand Chinese Male Consumers？

Chinese men's fashion footprint is more visible than ever due to the transformation of fashion communication and shopping media. According to public data, the number of first stores of brands launched in Beijing, Shanghai and Chengdu that focused on men as ...

How Can Luxury Brands Prepare for Gamification of the Chinese Marke...

Gamification is one of the hottest topics in today’s fashion industry. The main forms of gamification are points, leveling up, and ranking, etc. Gamification applies the elements and rules of games to marketing scenarios (products or services), and brands ...

FEATURE | Reserved For 182 Years, Does Hermès Need To Join The Chas...

In China, many luxury brands are sparing no effort to reach out to the younger generation, and are even beginning to “play” with them: Louis Vuitton released the Endless Runner video game and invited Chinese fashion blogger gogoboi to guest run the brand's ...

INSIGHT | A Blessing or Curse? Low-profile Luxury Brand Goyard Is H...

It seems that Goyard bags have been exposed more frequently in Beijing and Shanghai overnight, often in the same context as Louis Vuitton and other luxury brands, and they frequently appear in various popular luxury introduction recommendation articles. So ...

EXCLUSIVE INTERVIEW With WEI-KUNG LIN, GM OF RIMOWA China | How Has...

When people speak of RIMOWA, people immediately think of its classic aluminum-magnesium suitcase. Its unique design and solid, durable features have been deeply rooted in people's hearts since 1937.  However, it is not difficult to see that RIMOWA's market ...

INSIGHT | WHAT HAS HAPPENED OVER THE PAST 16 MONTHS SINCE "CHINA LI...

Li Ning, China’s leading sportswear brand, was founded by ex-Olympic gymnastics champion Li Ning, and made an amazing appearance at New York Fashion Week last February. The four-character logo of "China Li Ning" became a hot topic on Weibo, WeChat, Instagr ...

How CHAUMET Attract Online Consumers on Chinese Valentine's Day？

Many jewelry brands try their best to promote the theme of "romance" during the Qixi Festival, the traditional Chinese Valentine's Day. However, LVMH's oldest jewelry brand, CHAUMET, has broken the traditional "Valentine's Day marketing" formula. CHAUMET's ...

EXCLUSIVE INTERVIEW WITH THE CEO OF ITALIAN JEWELRY GROUP DAMIANI T...

Damiani Group is the only jewelry company in the world that has won 18 International Diamond Awards (the Oscars Awards of jewelry industry). Damiani Group was listed on the Stock Exchange of Milan in 2007 and completed privatization and delisting in the sp ...

"YOUNG & DIGITAL": 4 EXCELLENT EXAMPLES OF BRANDS' CATEGORY EXP...

  In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study l ...

"YOUNG & DIGITAL": 9 EXCELLENT EXAMPLES OF BRANDS CROSSOVER IN ...

In China market, "digitization" and "youth" are the core subjects of all brands in the fashion field, and also the biggest challenge to test whether the brand has the courage to innovate! Through the new "Young & Digital" brand case study launched ...

INTERVIEW | Brunello Cucinelli: I Am The Guardian And Ferryman

In June, Luxe.CO was invited to Florence, Italy, to sit down with Mr. Brunello Cucinelli to discuss his thoughts on culture, heritage and development as the founder of the brand. Rebuilding The  "Spirit of The Place"  Brunello Cucinelli started his own cas ...